Tag Archive | "social media"

44 New Digital Media Resources You May Have Missed

Posted on 14 April 2012. Tags: , , ,


Big things have happened this week in the world of tech and social media — Facebook acquired Instagram, Google redesigned Google+ and YouTubers rapidly shared yet another Herman Cain ad that doesn’t make much sense. With all of this going on and more, it’s understandable if you missed some of our latest resources. But now it’s time to catch up with our weekly features roundup!

This week, we’ve covered services to help you migrate Instagram photos to your desktop, ways that educators can use Pinterest for the classroom and types of high-tech clothing that can make your life easier. We also have tips for maintaining digital customer loyalty, apps to help you prepare for allergy season and creative hacks for a new cover photo on Google+. We even spoke with standup comedian Jim Gaffigan about his new online comedy special.

Get started!

Editor’s Picks

Social Media

For more social media news and resources, you can follow Mashable‘s social media channel on Twitter and become a fan on Facebook.

Business & Marketing

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Tech & Mobile

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Image courtesy of iStockphoto, akinbostanci.

More About: Business, COMMUNICATIONS, Features Week In Review, Social Media, Tech

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72% of Adults Are Local News Enthusiasts [STUDY]

Posted on 14 April 2012. Tags: , , , ,

News stands - How Americans Read Local News

Social media connectivity and the digitization of news have not squashed American fervor for local news, a Pew study says. Nearly three quarters of adults are consistently plugged into local news — so much so that 32% of survey participants say the loss of local outlets would majorly impact their lives.

A recently published Pew Internet & American Life Project report finds most Americans continue to follow local news. The reliance on local news is consistent in all age groups, though stronger among those who are 40+, and among female consumers.

The younger population, 18 to 39 years old, use the greatest number of local news sources — an average of 4.38 weekly. Older local news followers say they use about two to three different sources a week.

SEE ALSO: Upworthy Aims to Make the News as Shareable as Cat Videos [EXCLUSIVE]

About 80% of adults older than 40 get their news from television broadcasts. Nearly half of the adults surveyed say they regularly use “word of mouth,” the radio and regional newspaper. Besides reading and chatting about their communities, people also stay in-the-know using mobile phones and tablets.

Younger local news enthusiasts, surprisingly also use “word of mouth” to find out about area news and highlights. The connected generation more likely uses Internet news sources including search engines, local newspaper websites, T.V. station websites and social networks.

Individuals who care about local news are characterized as being very connected in their communities. Many have strong roots in their locales; about 32% of the local news consumers surveyed have lived in their community for more than 20 years.

Local news consumers are fans of news in general. About 63%, six in 10 local news consumers, also follow international news consistently, while 78% say they consume national news consistently. One-third of local news enthusiasts say they get everything that need from regional media.

The Pew report suggests local news is not going anywhere yet. Enthusiasts are generationally diverse, using many news sources to learn about their local communities. Americans are turning to local outlets both online and print — though less and less — for news that would affect them including breaking news, politics, crime, business, schools and education.

What role does local news play in your live? Where do you get information about where you live — online or in print? Tell us in the comments.

Image courtesy of Flickr, acousticskyy

More About: local news, Pew, Social Media, social networking

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Facebook Instagram Acquisition: 20 Witty Reactions

Posted on 09 April 2012. Tags: , , , , , , , , , ,


Comparing Instagram to Kodak





On April 9, Facebook announced plans to acquire popular photo-sharing app Instagram. Earlier this year, 131-year-old film pioneer Kodak filed for Chapter 11 bankruptcy.

Click here to view this gallery.

Facebook’s arsenal of services will soon get a little flashier with the $1 billion acquisition of trendy photo-sharing Instagram — and users on social networks quickly reacted to the sudden business deal.

Herds of Instagram users expressed their satisfaction, dismay and an array of other opinions through funny or compelling message on Twitter. Not surprisingly, they also posted visual responses on Instagram (see gallery above).

Facebook CEO Mark Zuckerberg announced the agreement, which is the social network’s biggest acquisition, in a post on his Timeline. Facebook plans to close the sale sometime during this quarter.

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More About: acquisition, apps, Business, Facebook, humor, instagram, mobile apps, Social Media, social networks, trending, Twitter

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43 New Digital Media Resources You May Have Missed

Posted on 07 April 2012. Tags: , , ,

Touchscreen Icons

If you missed any of Mashable‘s resources this week, hopefully it wasn’t because you were dealing with that nasty “Flashback” virus (make sure you check if your Mac has been infected by using this nifty script).

Once you know you’re not one of the 600,000 unlucky ones hit with the malware virus, get caught up with our weekly features roundup!

This week, we’ve covered the ways to add LinkedIn to your company’s website, tech time warp videos that will take you back to the ’80s and ’90s and memes brought to life via Twitter. We also have a Q&A with author Jonah Lehrer, an office tour of StumbleUpon’s San Francisco headquarters and infographics on topics ranging from slacktivism to employee privacy. We even have the best Draw Something sketches from Mashable readers, like you.

Go ahead and enjoy this week’s digital media resources.

Editor’s Picks

Social Media

For more social media news and resources, you can follow Mashable‘s social media channel on Twitter and become a fan on Facebook.

Business & Marketing

For more business news and resources, you can follow Mashable‘s business channel on Twitter and become a fan on Facebook.

Tech & Mobile

For more tech news and resources, you can follow Mashable‘s tech channel on Twitter and become a fan on Facebook.

Image courtesy of iStockphoto, akinbostanci.

More About: Business, COMMUNICATIONS, Features Week In Review, Social Media, Tech

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110 Trending Topics in 5 Hours: How WWE Wrestlemania Body-Slammed Social Media

Posted on 07 April 2012. Tags: , , , ,


Behind strong pushes on Twitter and YouTube, WWE Wrestlemania XXVIII laid the smack down on social media last weekend, teaching a digital engagement lesson to the sports entertainment world.

The five-hour pay-per-view broadcast at one point had seven of the top nine worldwide trending topics on Twitter. It generated 110 worldwide trends over the show and pre-show’s five hour period, according to Jason Hoch, WWE’s senior vice president of digital.

“We thought the week was a blast, and it was really special to hear from fans over and over just how awesome it was,” Hoch says. “It was really special for us to see fans connecting with our brand in a unique way.”

WWE reps shared a number of other Wrestlemania social stats, exclusive to Mashable:

  • A partnership with YouTube to deliver Wrestlemania content gained a total of more than 3.9 million views for the week surrounding the event.
  • Despite being a pay-per-view broadcast, Wrestlemania was TV’s most socially engaged program on April 1, according to Trendrr.
  • The hashtag #Wrestlemania was mentioned more than 610,000 times on April 1.
  • The high level of social engagement delivered record traffic to WWE.com, and a 30% increase over traffic during Wrestlemania the year before.

WWE streamed a kick-off press conference a few days before the event on YouTube and WWE.com, as personalities answered questions submitted by fans via Twitter. Stars including The Rock, John Cena and Triple H also posted original webisodes to the YouTube homepage during the week. The Rock and Cena complemented their in-ring bout with a “Twitter Face-off”, in which they got fans to battle for tweet supremacy using the hashtags #Cenation and #TeamBringIt. Mike Tyson served as Wrestlemania’s “social media ambassador,” delivering fans behind-the-scenes access through social networks.

“This isn’t a one-off for us,” Hoch says. “This is just continuing to build on the foundation we’ve created.”

WWE ranks among the sports world’s digital leaders. Its Facebook page boasts more than 8 million fans, which Hoch says trails only the NBA on that network. The @WWE Twitter account has more than 1 million followers, and stars such as Cena and The Rock have become huge online as well.

Hoch believes Wrestlemania’s social success this year will have a ripple effect on other organizations.

“To me, it raises the bar for a lot of other players out there,” he says. “We’ve learned a lot from things like the Super Bowl and Grammys, and I think our holistic approach this year really raised the bar for a lot of organizations. But it’s just the start for us.”

BONUS: Secrets to Dwayne “The Rock” Johnson’s Social Media Success


1.




Johnson, who still makes appearances in the wrestling ring, has successfully employed social media to help spread his trademark catchphrases.

Click here to view this gallery.

More About: Facebook, Social Media, sports, Twitter

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4 Ways to Rethink the Press Release

Posted on 06 April 2012. Tags: , , , , , ,


Jonathan Rick is a director at Levick Strategic Communications. He contributes to Levick’s Bulletproof Blog. Follow him @jrick.

Every year, for the last ten years, someone has proclaimed that the press release is dying. While the rumors of its demise are exaggerated, they are not totally unfounded. That’s because the press release is, in fact, being eclipsed by digital alternatives that are more flexible, more interesting, and more relevant.

In 2010, when Google made a major announcement not by press release but by blog post, we reached what seemed like a milestone. Five years earlier, a company of Google’s stature would have issued a statement on a newswire. Now, a Google executive was crafting a more thoughtful narrative that the company published on its official blog.

This shift in medium and message represents a new era in corporate communications. News now needs to be conveyed in an empathetic tone and delivered in a user-friendly format.

And Google isn’t the only company using this strategy. Dell breaks news on its blog all the time. When Netflix has something to say, it complements a traditional release with a first-person post. Southwest Airlines takes the prize for a blog that whips CNN-type announcements into HBO-like celebrations.

What’s so encouraging about this trend is that it isn’t exclusive to corporate behemoths. To the contrary, smaller companies can leverage blog-centric communications with great success. Here are four examples of those that do it well.

1. Zillow

Zillow, the real estate company, has a great blog where it bypasses the typical corporate press release. Instead, it opts for more conversational posts like: “Whether you’re driving around a neighborhood checking home values on your smartphone, using an iPad to draw a search around that dream neighborhood while waiting at the airport, or doing some serious house hunting on your computer at home, there are multiple ways to home search and shop with Zillow.”

Similarly, new hires are introduced by their respective manager in a first-person post.

The Lesson: Keep it human. Your stakeholders, and your customers, prefer it that way.

2. Patagonia

Those searching Patagonia’s website for a press release will look in vain. Instead, media folks are invited to join the Patagonia PR Facebook group. This group is dedicated to keeping journalists, writers, editors, and other media informed about Patagonia and its outdoor clothing products. While a social network isn’t technically a blog, it works. In fact, Patagonia also operates a robust blog.

The Lesson: Passion, even edginess, does not get in the way of your message. Passion actually shows personality, and that there’s a real person behind your press shop.

3. Innocent

When the British smoothie-maker Innocent announced new juice blends earlier this year, it did so via press release and blog post. The difference between the two versions speaks volumes.

    Here’s the press release: “We’ve been so pleased with how popular the juice has been that we got back in to the kitchen and have made some delicious juice blends, which we think everyone will enjoy just as much.”

    Here’s the blog post: “You can choose from our delicious apple and raspberry recipe or totally tasty tropical (sorry), depending on whether you need to be transported to a dappled orchard or a desert island.”

The formatting differences between the two are even more glaring. The press release lacks any social sharing buttons. Its claim to fame: it’s downloadable as a PDF. The blog post features the colorful new bottles and video created for the occasion. There’s also a promise to reward the most interesting comments with a free case of the new blends.

The Lesson: Entertaining consumers is as important as informing them.

4. ServInt

When ServInt, a web host, announced a new line of servers from their Flex brand, the press release followed the tried-and-trite formula. “ServInt, a pioneering provider of managed cloud hosting for enterprises worldwide, today introduced its new line of fully managed, dedicated servers under the Flex brand.”

Then things got interesting on their blog, ServInt Source, which ran three posts about Flex. First, ServInt’s sales director touted the servers’ “power and options.” A week later, its vice president of marketing connected the new machines to the company’s new brand identity. Finally, the COO placed these changes in the context of industry-wide developments.

What’s significant about this approach is how it turns a single announcement into multiple opportunities. With press releases this continuity is difficult. A blog, however, is perfect for ongoing updates.

The Lesson: Make it personal. Comments from soldiers in the trenches are more memorable than a few quotes from a chief executive.

Image courtesy of iStockphoto, 12_Tribes

More About: contributor, corporate blogs, features, Marketing, Social Media, trending

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9 Ways to Engage Your Employees on Pinterest

Posted on 06 April 2012. Tags: , , , , , ,

Pinterest Pics

Social media is all about user/customer interaction — that much we know. But many businesses value staff engagement as well. Pinterest‘s collaborative approach encourages employees to not only get to know each other, but also to communicate their personalities and tastes to the wider public.

Marketing and communications agency Red Door Interactive recently launched a Pinterest project that encourages staff members to contribute ideas and inspiration for its new office. The board, titled “San Diego Office Inspiration,” encourages 63 staff member contributors to pin interior design, architectural and decor ideas for the new office, which they’ll be relocating to Oct. 2012.

Red Door’s director of social media, Crosby Noricks, is an early adopter of Pinterest, and was even featured on the social network’s blog back in Sept. 2011. She decided that Red Door’s collaborative office inspiration project was the perfect way to launch the brand’s own Pinterest presence.

“We value the opinions and aesthetic preferences of all our employees and have really enjoyed their discoveries as well as seeing the engagement on our collective suggestions,” she says.

SEE ALSO: Why Is Pinterest So Addictive? [INFOGRAPHIC]

And the sky’s the limit when it comes to inspiration. Red Door’s new office space will be significantly bigger than its old digs, and the staff was not given a budget cap. “This was unrelated to budget — it was more about collaboration, contribution and of course, inspiration,” says Noricks. “We encouraged a ‘dream big’ approach to creating the ideal office.”

Turns out, the staff is dreaming about gymnastics-inspired meeting spaces, giant hammocks and vertical gardens for its new office. Noricks adds her two cents: “I’m personally voting for the treadmill desks and a photobooth!”

Here’s a look at how a number of companies are encouraging their employees to get involved via Pinterest.


1. Red Door Interactive




Red Door employees are encouraged to share their versions of the perfect office as inspiration for the company's upcoming move.

Click here to view this gallery.

More About: Business, design, engagement, office, pinterest, Social Media, Startups

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Hang Ten! How the History of Surfing Went Digital

Posted on 04 April 2012. Tags: , , , , ,


For the typical land-locked folk, all one needs to learn about surfing can be found on the Wikipedia entry for surfing. The page is filled with a bulleted history, surfing physics, maneuvers, dangers, locations and of course, a photo of the correct way to make the universal surfing Shaka sign with one’s hand.

But for a surf enthusiast, this Wikipedia digital surfing history is far from complete. And any other general web search of the term “surfing” nets more news, less history, delivering dissatisfying results for the true surfing historian – until now.

In November 2012, Matt Warshaw, 51, the published author of 2003‘s The Encyclopedia of Surfing made a digital leap in the name of surfing history.

When it was first published in print, the book instantly became a standard desk reference, with its 1,600 surfing entries. It was named by Amazon as the number-two sports book of 2003.

Hang Ten: From Print to Digital

But Warshaw decided to break out of the print publication model and take his encyclopedia digital. He began the process of creating a rich, historical web archive of the sport, a living, breathing document that will survive the shifting digital sands of time.

However, his traditional publisher wasn’t interested in investing in these digitization efforts. Warshaw — a former Surfer magazine editor and legendary surf journalist — recognized a new source of funding: the global surf community that had purchased his print copies for years.

Warshaw launched a Kickstarter project for the digitization of the Encyclopedia of Surfing. After receiving explosive social media support from insider surf publications, celebrities and the industry in general, the tight-knit community dived deep into its pockets. Within eight days Warshaw’s project had reached its fundraising goal.

There are many similarities between the Wikipedia surfing entry and Warshaw’s print EOS: formal style, consistency from page to page and finite entries, all qualities which common to traditional reference style. 

However, only a seasoned industry insider can truly deliver to an audience he knows well. EOS is slightly elitist, which is what the hierarchy of surfing society expects. But Warshaw “made it a point, whenever possible, to lighten things up. An R-rated quote here and there from the surfers, a bit of mild humor, and well-chosen anecdote.”

Warshaw is nostalgic, though. He loves that, in print, “the sport, for a moment, was kind of set in stone.” On the other hand, he understands that in the current digital landscape, a lot of today’s information is dated by the time it hits the bookshelves. With the Encyclopedia of Surfing he hopes to feed the true seeker his or her daily digital dose of historical surf culture.

A Funding and Community Revolution for the Surf “Creative”

Conventionally, creative surf projects have been funded by the larger industry lifestyle brands, but with lower revenues the past few years, the once hefty monetary lifeline suddenly has zero budget to dish out. On the other hand, creatives are starting to veer away from the over-branded corporation support anyway, in favor of more artistic freedom.

The independent artists, filmmakers and authors in the surf world quickly noticed Warshaw’s success. They’ve launched a flurry of Kickstarter projects over the past few months, and many have raised the support they desperately needed. Kickstarter projects almost always give tangible objects or value back to donors who contribute to a project. As luck would have it, surf enthusiasts love to collect imagery, film, etc. Merely offering some return value to the Kickstarter donor goes a long way.

WAX magazine looked straight to its potential subscribers. It offered donors who pledged $25 or more a free copy of the magazine’s first issue. Soon, it had raised the $15,000 production expense price tag needed for the first print, which focuses on urban surf environments.

Cyrus Sutton, online entertainment pioneer and founder of Kordoruy.tv, successfully funded his 2012 production budget for an original short content web series. He offers the content — a surfing meets DIY, health and environmental awareness series — completely free to his audience, in the spirit of sharing the digital aloha.

Taking hints from #WhileWeWatch — a social media study of Occupy Wall Street — Thomas Brookins, a self-funded filmmaker who admittedly lost money on his first surf film project, has changed his strategy. Brookins is actively engaging the surf community over social media platforms to pull initial funding for his Kickstarter project, a film called Fire & Water. The documentary details the life of Don “Gums” Eichin, a pioneering surfer of the 1960s who became one of New York City’s brave firefighters, and has inspired many surfing souls in the urban playground to take positions of public service.

Getting the word out is crucial to all of these campaigns. The surfing community has proven that the consumer is happy to support the livelihood of these digital crafts, especially when the final content created is made available for free. These creative pioneers have taken to social media and Kickstarter to create awareness for their projects, and have netted consistent financial support. Their industry and community have created a funding model that other creative industries should follow.

Image courtesy of iStockphoto, EpicStockMedia

More About: crowdfunding, digital publishing, kickstarter, Social Media, sports

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7 Useful Pinterest Tools to Supercharge Your Pinfluence

Posted on 02 April 2012. Tags: , , , , , ,


1. PinReach




PinReach measures your Pinterest influence. As well as giving you an overall score, it provides easy-to-read charts and tables that show your most popular pins and boards.

Click here to view this gallery.

Several fun third-party sites and services have piggybacked on Pinterest‘s impressive success, some of which can help you get more out of the pinboard-based social networking site.

Whether you want to measure your Pinterest influence, pin website screenshots, or create good-looking text-based pins, these seven services are well worth bookmarking for future reference.

SEE ALSO: 5 Interesting Pinterest Marketing Campaigns

Take a look through our selection in the gallery above. Let us know in the comments about any other useful tools, sites and services for Pinterest.

More About: apps, features, pinterest, Social Media, tips and tricks, trending

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20 Over-The-Top Tweets About the Mega Millions Jackpot

Posted on 29 March 2012. Tags: , , , , , , ,


Mega Millions reaction





Click here to view this gallery.

The chatter online and in offices across New York focused heavily on Friday’s mind-boggling Mega Millions lottery jackpot, which soared above half a billion dollars Thursday. And as the monetary sum has increased — to a world-record $540 million prize — so too has the amount of entertaining messages on Twitter.

We scoured the social birdcage for the most entertaining and downright hilarious tweets from big-name Twitter personalities and hopeful Americans. Flip through the gallery to give yourself a hefty dose of laughter.

Expect more of these conversations to surface across social networks as the day continues. “Mega Millions” is currently number five on Google’s hourly updated list of top 20 trending topics.

The drawing for this jackpot will happen Friday. Lottery tickets cost $1 per play. To win, a player must match all of his or her six numbers on a ticket to the numbers picked during the drawing. The jackpot is paid in 26 annual payments or in a smaller cash option. The cash option this go-around is $389 million.

As Effie Trinket from Hunger Games would say, “May the odds be ever in your favor.”

What would you do with $540 million if you won the Mega Millions jackpot?

More About: google trends, humor, lottery, Mega Millions, Social Media, trending, Twitter

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