British runners: on your mark, get set — shop! Nike fans in London can re-fuel at a new interactive pop-up shop designed to sync with the company’s latest high-tech product: the Nike+ Fuelband.
The wristband tracks your movements throughout the day. It records “your entire athletic life,” says Nike’s promo video, and can sync that information to your smartphone. The wristband records steps taken, calories burned and time of activity.
The shop opened in London’s BOXPARK Shoreditch pop-up mall, a low-cost moveable shopping center made from shipping containers. The mall already houses brands including Levi’s and Calvin Klein.
In addition to shoes and gear, Nike’s new shop will include an LCD wall that can take a pixelated snapshot of your outline. The colorful imprint can move with you — definitely a fun feature that could draw-in shoppers passing by. In addition to the LCD screen there will also be iPads embedded in the store walls. (After all, Nike and Apple have a partnership.) Visitors to the shop can also sign-up for local running clubs and design customized shoes.
This is just Nike’s latest step toward elevating the brand’s tech presence. In February, Nike announced that its Nike+ line of shoes for runners would expand to include shoes made for basketball and other general athletic activities. The Nike+ shoe records workout information, which users can sync to the Nike+ apps on their iPhone, iPod touch and the web.
The Fuelband is the latest product Nike is adding to the digitally connected Nike+ ecosystem. The interactive shop hasn’t come to the U.S. yet, but fans can stay connected by using the hashtag #makeitcount on Twitter.
What do you think of this interactive pop-up shop? Would you be more inclined to shop at an interactive store? Tell us in the comments.
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